SHORT-TERM MEMORIES: How Many Anti-Drug Spots Should You See Each Week?

Teenagers who recall seeing at least one anti-drug commercial per week are more likely to disdain drugs than kids who recall seeing few such spots, according to new research by the Partnership for a Drug-Free America. This may well mean the messages work – or it could reflect the conventional wisdom that people who take drugs have poorer memories than those who are drug-free. Meanwhile, research remains to be done on the optimal number of anti-drug spots a kid should see per week. If your teenagers recall seeing dozens of such messages weekly, you’ll wonder whether they’re TV addicts.
Copyright Adweek L.P. (1993)