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NEW YORK At least 13 agencies this week received questionnaires from Heineken USA as the client reviews ad chores on its Heineken and Heineken Premium Light brands, sources said. Estimated billings are $80 million.
The incumbents, WPP Group’s Berlin Cameron United (Heineken Premium Light) and Publicis Groupe’s Publicis (Heineken), both in New York, have been invited and plan to participate in the review, sources said. Publicis also handles Amstel Light, which sources said is not part of the review.
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