Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK At least five initial contenders have agreed to participate in the global media review being conducted by computer chip giant Intel, according to sources.
Sources estimated global ad spending in the $300 million range. The client spends about $100 million annually in U.S. measured media, per Nielsen Monitor-Plus.
In addition to the incumbent, Interpublic Group’s Universal McCann, the contenders are: Aegis Group’s Carat; Omnicom Group’s OMD; Publicis Groupe’s Starcom and WPP Group’s Mediaedge:cia.
Sources said that Ark Advisors’ Los Angeles office would oversee the review process for the Santa Clara, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in