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Lexus is looking to augment the advertising resources of Team One by seeking a shop to handle a project assignment for a long-term branding effort.
The Torrance, Calif.-based car maker confirmed last week that it has sent out RFPs to a select group of agencies that focus on brand building and strategic planning.
The company’s vice president of marketing, Mike Wells, said the search for a firm to handle the 12-18-month project is being conducted with the assistance of Team One.
While
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