Shops Eye Bank Merger

Marketing officials from Wells Fargo & Co. and Norwest Corp. met last week with a dozen advertising agencies and branding companies from across the nation to discuss how the banks should present themselves after they merge next year.
Norwest Corp. representative Teresa Morrow stopped short of calling the meetings a review, instead likening them to “informational” interviews. “This is a learning opportunity for us,” she said. “We need to get a sense of what [this merger] is going to involve.”
Morrow declined to name the shops participating in the discussions, but she confirmed that the Los Angeles office of DDB Needham and Carmichael Lynch in Minneapolis–lead agencies for Wells Fargo and Norwest Corp.,