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By David Gianatasio
BOSTON–Gearon Hoffman’s ability to build new brands has helped the Boston agency land AllEnergy Marketing’s ad account.
Gearon prevailed over Kelley Habib John Integrated Marketing in Boston and Leonard/Monahan of Providence, R.I., in the final round of a review run by Bill Lestage of Cambridge Communications Group, a Scituate, Mass., consulting firm.
The win was Gearon Hoffman’s first since its former new business director, Jud Horner, resigned to be president of Clarke Goward in Boston (Adweek, Feb.
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