Shopper Marketing Dos and Don'ts

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What do shoppers want and why do they pick certain brands over others? According to Jonathan Dodd, vp/global director of strategy and shopper marketing practice at G2, a global network of specialist marketing communications companies, marketers must first put themselves in the target shopper's shoes to gain a fresh perspective. What follows is Dodd’s “shopping list” of strategies that work and those that don’t when it comes to reaching consumers.

 
DO…
 
TALK TO SHOPPERS.


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