Shopko Selects CEA

CHICAGO – In its presentation to Shopko Stores executives last week, Campbell-Ewald Advertising’s pitch team never once said, “Chevrolet.”
That proved a winning strategy. Shopko awarded its $12 million broadcast account to CEA over four competitors after being convinced the account wouldn’t be lost among the agency’s larger businesses, the biggest of which is Chevy.
“They treated us as if we were the most important account they’d ever have,” said Terry McDonald, senior vice president of marketing at the Green Bay, Wis.-based