Shopify's First Brand Ads Want You to Go From Making Things to Building a Business

Outdoor ads aim to stoke your ideas into entrepreneurship

Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but with its first brand campaign, the Ottawa-based company is aiming to convert a new swath of makers into entrepreneurs.

With lighthearted lines like “Let’s make your mom’s ‘famous’ recipe actually famous,” the outdoor-heavy campaign was developed through a partnership between the platform’s in-house creative team and agency R/GA.

The campaign’s visual motif prominently features dots and arrows, meant to represent the gradual process of turning an idea or passion into a sustainable business.

“We wanted to bring the Shopify brand to life in this campaign with clever, distinct and inspiring creative.

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