Shopify has become the go-to ecommerce platform for hundreds of thousands of businesses, but with its first brand campaign, the Ottawa-based company is aiming to convert a new swath of makers into entrepreneurs.
With lighthearted lines like “Let’s make your mom’s ‘famous’ recipe actually famous,” the outdoor-heavy campaign was developed through a partnership between the platform’s in-house creative team and agency R/GA.
The campaign’s visual motif prominently features dots and arrows, meant to represent the gradual process of turning an idea or passion into a sustainable business.
“We wanted to bring the Shopify brand to life in this campaign with clever, distinct and inspiring creative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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