At Shopify Unite, Shopify’s fourth annual developer conference, it was business as usual—lots of conversations, lots of panels, lots of coffee. That is, until Craig Miller, the company’s chief product officer, announced the Shopify Fulfillment Network (SFN), which gives merchants another fulfillment option than other third-party logistics providers or Fulfillment by Amazon—a choice that Miller said is part of “what’s core to Shopify.”
Adweek sat down with Miller after his keynote to chat about some of the announcements Shopify made, as well as how the company decides what’s best to build for merchants.
Shopify’s in the business of democratization
The SFN, Miller explains, came about to help businesses achieve a “best-in-class experience” to merchants of all sizes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in