Shopify Is Coming for Amazon With Its New Fulfillment Network

It promises to give merchants custom packaging and branding, among other useful things

Plenty of companies are trying to take on Amazon every day—through competition on same-day delivery tactics or literally anything else. Now, Shopify has entered the space, by announcing its own fulfillment network.

The Shopify Fulfillment Network (SFN) promises to give merchants custom packaging and branding, handle returns and exchanges, fulfill orders in one day and ship in two days and support customers of all sizes—whether they’re shipping 10 or 10,000 packages a day.

Craig Miller, chief product officer at Shopify, said at Shopify Unite, the company’s developer conference, that the company plans on spending $1 billion to own and operate its own fulfillment networks.

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