Shop Talk: Marshall's Field

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Asked for a possible tagline for his home town, Eminem might point to his song “Amity ville”: “That’s why we don’t call it Detroit, we call it Amityville/You can get capped after just havin’ a cavity filled.” But there must be a way for the Detroit Metro Convention & Visitors Bureau to capitalize on the mega stardom of Marshall Mathers III, even if some see him as a not-so-favorite son.

Erin Berline, an account executive at the bureau’s agency, The Berline Group in Bloomfield Hills, Mich.,

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