Shop Talk: Hurts So Good

David Droga isn’t any more of a sadomasochist than your average creative director, but he did recently have the distinct pleasure of beating himself. As ecd of Saatchi & Saatchi, London, he was part of the team that landed ad duties for the Royal Bank of Scotland. That £10 mil lion ($16 million) review wrapped up the second week of Decem ber. But just two days later, Droga got a call from Maurice Lévy, CEO of Saatchi parent Publicis Groupe, and became worldwide creative director at Publicis—the agency he and his Saatchi mates had subjected to an emphatic whipping in the bank review.