Shop Talk: Hurts So Good

David Droga isn’t any more of a sadomasochist than your average creative director, but he did recently have the distinct pleasure of beating himself. As ecd of Saatchi & Saatchi, London, he was part of the team that landed ad duties for the Royal Bank of Scotland. That £10 mil lion ($16 million) review wrapped up the second week of Decem ber.

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