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To vote on the first question, visit www.adweek.com. Answers to the rest are in the yellow box below.
1. What was the most unfortu nate marketing stunt of 2002?
(a) Microsoft illegally plaster ing butterfly logos all over New York
(b) Parkay rolling out a talking margarine tub in grocery stores
(c) The California Milk Pro cessor Board trying to get Biggs, Calif., to rename itself Got Milk?
(d) Abercrombie & Fitch selling T-shirts with slogans that were offensive to Asian people
2.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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