Shop-Hopping Clients Threaten Small Agencies

Moves to bigger, diversified ad firms leave boutiques in the dust

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The ease with which big marketers like Intel and Hewlett-Packard shift high-profile assignments can put smaller, newer agencies on the map. It can also deflate those same agencies when their relationships sour.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in