Shoney’s Cuts, Adds One Finalist

NASHVILLE, TENN. – Shoney’s restaurant chain based here eliminated Chiat/Day, N.Y. from the review and added The Martin Agency/Richmond, Va. Other contenders for the $18 million account are incumbent Ogilvy & Mather/Atlanta; Hal Riney & Partners/San Francisco; and Martin/Williams, Minneapolis. A decision is expected in early September.
Copyright Adweek L.P. (1993)