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BOSTON Nail Communications and the Barbarian Group have teamed to craft an online game for Saucony in an effort to attract teens to the athletic footwear brand, the agencies said.
“This is not our usual audience, so we knew we couldn’t try to reach them in the usual way,” said Kevin Tordoff, director of marketing communications at Saucony, in a statement. “With this [Web] site, we’re not telling them about our brand, we’re inviting them to play with our brand.
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