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SAN FRANCISCO Shockwave.com and Mattel have partnered to make and distribute a custom online game and animation series supporting the launch of the newest Hot Wheels product: Battle X, a representative for Shockwave said.
The game and animation episodes will be featured in a TV ad campaign and a DVD promoting the toy, the rep said.
Hot Wheels Battle X toys are motorized combat vehicles that children can customize to compete in high-speed battles.
Beginning this week, Shockwave.com
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