Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A pair of wise-cracking electrical outlets will educate Connecticut consumers about utility deregulation.
Starting Jan. 1, residents and businesses will be able to pick their electricity supplier. In a TV spot created by KGA Advertising, two outlets banter about the upcoming change.
“Man, I got a shock the other day,” the first outlet says. “I heard we could choose who we get our electricity from.”
“Hmm,” says the other. “The choice of power. The power of choice.”
“Who died and made you slogan king?” the first outlet shoots back.
The English and Spanish versions of the TV spot are running until late next year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in