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Demand for delivery services has skyrocketed throughout the pandemic, and few brands have felt the effects of this shift in consumer behavior more than delivery service Shipt, which was acquired by Target for $550 million in 2017.
In August, for instance, Target reported that its Q2 comparable sales had increased 24.3%. Year-over-year sales fulfilled by Shipt during that period spiked more than 350%.
At Adweek’s Commerce Week virtual event, Shipt CMO Harley Butler spoke with senior reporter Lisa Lacy about the brand’s focus on remaining flexible, making time to innovate and the importance of supporting each member of the team.
“In our industry, we talk a lot about technology, but at the heart of things it’s marrying technology with a personal touch,” Butler said.
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