Shipt’s CMO on Maintaining Ecommerce Momentum After the Pandemic

Sales fulfilled by the delivery service during parent company Target's second quarter spiked 350%

Butler spoke with Lisa Lacy at Adweek's Commerce Week virtual event. Adweek

Demand for delivery services has skyrocketed throughout the pandemic, and few brands have felt the effects of this shift in consumer behavior more than delivery service Shipt, which was acquired by Target for $550 million in 2017.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.