Shiner Leaves Fogarty

The Gambrinus Co. in San Antonio has pulled the $1-2 million ad account for its Shiner beers from Fogarty Klein & Partners, ending a two-year run with the agency.
Fogarty Klein principal Rich Klein said the Houston shop was notified of the client’s decision last week.
“We’ve had creative differences over time, ones we haven’t been able to resolve,” Klein said. “Sales for the brand continue to be very strong. We wish Gambrinus continued success with Shiner.”
Klein said the agency will continue to handle public relations for Shiner and Gambrinus’ Spoetzl brewery.
Representatives of Gambrinus declined to comment last week. Klein did not know if an agency review was planned for the Shiner advertising account.
The decision to part with Fogarty coincided with last week’s acquisition of Pete’s Brewing Co. by Gambrinus affiliate PBC Holdings.
Pete’s estimated $5 million ad account is handled by Black Rocket of San Francisco.
Black Rocket founding partner Steve Stone said his shop continues to handle advertising for Pete’s despite speculation that the account might be reviewed or moved to another Gambrinus roster agency. [Adweek, June 1].
Black Rocket won the business in early 1997. The company’s flagship beer, Pete’s Wicked Ale, is distributed in 49 states and the U.K.
The Richards Group and PGC Advertising, both Dallas, handle Gambrinus’ Corona and Moosehead beers, respectively.
Officials at those agencies either did not return calls or could not be reached at press time.