Shifting Distinctions

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The media landscape is shifting. And this shift is precipitating a host of distinctions that matter to our industry and to our ability to deliver effective marketing solutions to our clients.

Channel vs. Format: The first distinction pertains to format. In the mass-media era, advertisers thought in terms of channels: television, radio, print, outdoor signs, etc.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in