Shift Introduces Nokia's Hip-Hop Phone

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DALLAS Shift Advertising breaks a spot promoting the Nokia Black Phone tomorrow that is aimed at making the device a must have among those who enjoy hip-hop music, the shop said.

The spot from The Richards Group subsidiary focuses on the limited-edition design of the company’s 3300 music phone that includes a preloaded version of hip-hop artist Jay-Z’s Black Album, which was released in November. The phone, which supports digital music players, FM radio and messaging, also has Jay-Z ring tones and updated messages from the performer.

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