Shevack Changes Style, Not Substance, For Aamco

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6 New Spots Have Dreamlike Quality; Brolin Pitches Trust Message
NEW YORK–Aamco Transmissions has seen three agencies and as many years go by since its last new TV commercials aired. Its new advertising, from Partners & Shevack, adds a twist to a familiar refrain.
Actor James Brolin is still there, as is the “Double-A [beep beep] M-C-O” tagline that has been a staple of the client for years.
What is new about the six spots set to air this week is in style, rather than substance: muted photography, soft-focus scenes with largely static elements and unusual...

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