Shevack Airs Nat Robbins Ads

Partners & Shevack’s first work for Renaissance Cosmetics’ Nat Robbins brand seeks the fine line between affordability and fashionability. The brand is trying to cut through the glut of cosmetics ads that feature models with work that uses illustrations and emphasizes low cost.
The campaign–Nat Robbins’ first–comes after the client scotched ads by former agency Lambesis in Del Mar, Calif., said Michelle Toma, brand manager at the company. The client found in testing that Lambesis’ work “looked liked every other cosmetics ad and didn’t cut through the clutter,” she said.