She’s Back: Goodrich Joins Mullen




Copywriter Returns to Region After 10-Month Stint at Fallon
BOSTON–Less than one year after accepting a permanent full-time position at one of the country’s top creative agencies, Kara Goodrich is making her return to New England.
The copywriter who joined Fallon McElligott in Minneapolis last September will join Mullen, Wenham, Mass., in October.
“We loved her and will miss her,” said president and creative director David Lubars, for whom Goodrich also worked while at Leonard/Monahan in Providence, R.I., Goodrich’s employer before Fallon.
Paired at Fallon with art director Chris Robb, the duo worked on “emotionalizing” the “Rising” campaign for United Airlines, Goodrich said. She also handled the Starbucks coffee chain account.
Goodrich said her decision to leave Fallon was prompted mostly by a desire to return to the region and work for Mullen.
She becomes senior vice president and creative director, a position executive creative director Edward Boches said he created to reflect her seniority. She will work with senior art director Julian Pugsley, who joined Mullen earlier this summer from Kirshenbaum Bond & Partners in New York.
Goodrich will be reunited with group creative directors Jim Garavanti and Greg Bokor, whom she had worked with at Leonard/Monahan. She was creative director at that agency when principal Bruce Leonard closed it down, citing financial difficulties.
Boches, since being promoted to executive creative director in December, has been on a hiring binge. Driven in part by a desire to shape his own department, Boches is also responding to the demands of new business.
Mullen, which reported billings of $285 million in 1998, is growing at a rate of about 30 percent, he said.
Goodrich has earned 13 One Show Pencils, 11 Hatch gold prizes and a pair of Kelly Award nominations for clients such as Polaroid, Garelick Farms and Bauer in-line skates.
–with Aaron Baa