Sherwin-Williams Pulls Account In-House and Splits With JWT

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CLEVELAND – Sherwin-Williams is pulling its paint stores division broadcast advertising in-house after a two-and-a-half-year stint with J. Walter Thompson/Chicago, the company confirmed last week.
Thompson, which won the $9-million fee account after a shoot-out with three agencies in late 1990 and early 1991, handled both the consumer and business-to-business accounts, and was running a campaign that told consumers to shop for their paints where professional painters shop.

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