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By Katy Eckmann
ATLANTA–Beach movie camp of the 1960s served as inspiration for Shells Seafood Restaurants’ new advertising campaign, created by Voodoo Inc. of Tampa, Fla.
Breaking in Florida spot markets last week, two television commercials promote the dining chain as an indoor version of what tourists and residents like about Florida: sun, fun and seafood. Both spots feature beachgoers dancing and cooking seafood by the surf. A narrator with an Annette Funicello-like hairstyle watches over the scene from the corner of the screen.
‘For years people have been coming to Florida to let down their hair, kick up their heels and eat some great seafood,’ the cheery narrator says in one spot.
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