Shell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite Lovely

'Women helped drive entire generations'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This month is a momentous and divisive one for Saudi Arabia, with women being issued driver’s licenses for the first time since a prohibition  against female drivers was issued in the 1950s.

So far, a small number of women—10 nationwide on Monday, according to the BBC—have received Saudi driver’s licenses in exchange for their foreign licenses, but the government anticipates 2,000 women will apply for licenses once the ban is officially lifted June 24.

In the time leading up to that key date, Shell filmed a video with five Saudi men from a variety of backgrounds and perspectives, then asked them their thoughts on women getting the right to drive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in