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Sheila Buckley has been named chief revenue officer at Vibrant Media, the company best known for its network of in-text ad units.
Buckley, a respected media industry veteran, most recently logged close to seven years at The Weather Channel as svp of digital, mobile and cross-platform ad sales. At Vibrant, she'll be focused on helping the company move beyond it signature property, i.e., those ads that appear as a user mouses over specific keywords within articles on content sites—toward ad opportunities in mobile, photo and video.
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