Sheaff Unveils Effort for Beacon Hospice

BOSTON Sheaff Dorman Purins has fashioned an image campaign for Beacon Hospice.

The work targets doctors, nursing home administrators and patients’ families. “There is a great need to educate all of those audiences,” said Cecil Dorman, president of the Needham, Mass.-based independent design and communications agency. “The hospice service is not well understood, yet it is often free to the patient and paid by Medicare.”

The overall theme of the collateral and trade-show support effort is, “No patient should die in pain or alone,” Dorman said. Sara Rosinsky and Bill Fleming wrote the copy; Karen White handled design elements; Uldis Purins served as creative director.

Based in Boston’s Charlestown neighborhood, Beacon Hospice was founded in 1993 and strives to improve the quality of life for the terminally ill. Beacon now has nine locations and serves about 500 patients.

“This client will help us regain some presence in the healthcare market,” Dorman said. “On a more personal level, we have become very involved with this client’s mission.”