Sheaff Dorman Overhauls Security Firm’s Web Site

BOSTON Sheaff Dorman Purins has redesigned the corporate Web site of MAC Systems, a provider of security systems consultation and installation services to universities, casinos and other businesses nationwide.

The goal, according to Cecil Dorman, president of the independent shop in Needham, Mass., was to position the client as more than a systems integration company. “Our research indicated they were also perceived by their customers as trusted advisors,” Dorman said. “That was the key to the new positioning we proposed.”

Agency creative director Uldis Purins and designer Karen White oversaw the work on macsystemsinc.com. The shop has also fashioned collateral materials such as brochures for the client in Avon, Mass.