Shea Moves Up at MTVN

John Shea has been promoted to executive vice president of sponsorship development and integrated marketing at MTVN Music Group from his previous position, senior vice president of strategic programming at MTV. He will work at MTV Network’s New York office and report to Rich Eigendorff, executive vice president and chief operation officer, MTV; Christina Norman, general manager, VH1; and Brian Philips, general manager, CMT. In his new role, Shea will oversee the development and execution of all sponsor-related and integrated marketing opportunities tied to programming, events and specials of the MTVN Music Group and will manage relationships with movie studios to develop television programming and new theatrical releases. He will also continue to supervise the development of all trade support materials, including the MTVN Music Group’s upfront events. Shea first joined MTV in 1998 as director of promotions.