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Black-founded haircare brand Shea Moisture announced a new social justice coalition on Tuesday that will make its first move this June by donating $100,000 to activists.
In response to the protests following the death of George Floyd at the hands of police in Minneapolis and other police killings of unarmed Black Americans, Shea Moisture will choose five social justice activists to be awarded $20,000 individual grants, announcing the names in early July.
The company joins several brands that announced this week and over the weekend that they back up statements of support for the Black community with money
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