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Shaw’s Supermarkets is seeking a conservative creative approach from the semifinalists named last week in the review for the client’s estimated $3-5 million advertising account, sources said.
Incumbent Allen & Gerritsen in Watertown, Mass., has an automatic berth in the final round of the competition, which is being run by consultants with Pile and Co. in Boston. Looking to join A&G are Clarke Goward, Con nelly Partners/CGN and Cronin/Wallwork Curry, all in Boston; Duffy & Shanley in Providence, R.I.;
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