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NEW YORK Kellogg Canada next week will launch the All-Bran Two Week Challenge, a national marketing effort featuring actor William Shatner. The campaign is intended to encourage Canadians to take charge of their health by increasing their daily fiber intake with just a half cup per day of All-Bran Original.
The effort is anchored by a humorous TV campaign, via Leo Burnett in Toronto, starring Shatner, who was born in Montreal, in English Canada, and Donald Pilon, a well-known actor in Quebec, in French Canada.
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