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NEW YORK — William Shatner will return to TV as Priceline.com’s spokesman, a Priceline.com representative confirmed, but it has not been determined if lead agency Hill, Holliday, Connors, Cosmopulos in New York will create the spots.
Shatner renewed his contract with the Norwalk, Conn.-based company in January for both TV and radio ads. While no TV spots have been created as of yet, a radio ad broke today with the new tag, “I think, therefore I save.”
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