Sharpie "Twin Tip"

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Who doesn’t love writing with a Sharpie? That smelly print is a tactile treat, and the functionality has been showcased in various ways through the years. In ’08, we saw David Beckham (sigh)-ning autographs with the pen. This year, the ads take a low-budget approach, with a campaign from Draftfcb celebrating self-expression with the tagline, “Uncap what’s inside.”

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