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ATLANTA Eisner Communications released its first campaign for the National Aquarium this week with a television spot showing just how close visitors can get to an ocean predator.
Titled “Uncomfortably Close,” the TV and print campaign promotes the Baltimore attraction’s new exhibit, “Shark Quest.”
The 30-second spot, directed by Nicolas Hill of Level & in Los Angeles, presents brief vignettes of people being closely followed by a “shark” (a costumed actor.) The shark’s proximity to children and adults plays up the interactive aspects of the aquarium, where visitors can actually touch fish.
According
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