Shark Supports State Insurance Industry

BOSTON Shark Communications has unveiled a print campaign designed to promote the Vermont Department of Economic Development’s Captive Insurance division.

One ad from the Burlington, Vt.-based independent features a gold dome, a glittering sunset and the headline, “In the world of captive domiciles, there really is a gold standard.”

O’Neal Strategy Group in Hartford, Conn., provided brand insights for the effort, which was led by Shark creative director and copywriter Peter Jacobs. Faith Livak and Rick Brokaw served as art directors.

The ads break in April and will run in U.S. and European trade magazines.

—Adweek staff report