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NEW YORK Word of Sight blends old-school media (photo albums) with digital technology to help consumers add a personal touch to their travel memoirs.
The approach has ramifications for destination and hospitality marketers seeking to curry favor with visitors while simultaneously defining their brands.
Startup SharedBook built the business on the credo, “seeing is really believing,” and it hopes to engage brand evangelists not by word of mouth alone.
Two weeks ago, Delaware North Cos. launched a Word of Sight campaign for its operations in Yosemite National Park, providing participating guests with their own personal Yosemite scrapbook starting at $35.
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