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The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for more than 11 percent of all award winners compared to less than 4 percent in 2004.
Kat Gordon, founder of the industry female empowerment event, the 3% Conference, looked at the CA credits, nine years after University of Texas graduate student Kasey Windels conducted her own dissertation survey of CA Advertising Annual winners and found that only 3.6