Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice

4A's panel encourages marketers to take risks with media

Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status quo. "When we started Vice, we were told that young people don't care about news, and it was a given that they don't care about international news.

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