Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice

4A's panel encourages marketers to take risks with media

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Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status quo. "When we started Vice, we were told that young people don't care about news, and it was a given that they don't care about international news. Our success showed that everyone was wrong," Smith said at the 4A's Transformation 2106 conference in Miami today.

On a panel, Smith—along with Mark Thompson, president and CEO of The New York Times, and Susan Credle, global chief creative officer at FCB—discussed how brands and ad agencies could stand out in a data-obsessed world by bringing their focus back to creativity and high-quality content.



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