Shands HealthCare Considers Southern Shops

ATLANTA At least seven Southeast agencies are contending for the estimated $4 million advertising account of Shands HealthCare, sources said.

The contenders are Loeffler Ketchum Mountjoy and Boone/Oakley, both in Charlotte, N.C.; Atlanta shops Cole Henderson Drake and Huey/Paprocki; Work in Richmond, Va., The Zimmerman Agency in Tallahassee, Fla.; and an undisclosed Florida agency, sources said. There is no incumbent.

The Florida-based healthcare provider, a network of eight not-for-profit hospitals, is closely affiliated with the University of Florida in Gainesville.

Sources said Shands is looking for an agency to consolidate and focus the hospital and research system’s marketing.

Shands is expected to reduce the review field next week, sources said.

The client could not be reached for comment.