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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing.
Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more.
“For nearly 100 years Bayard has operated as a family-owned business,” said Louis Naviasky, Bayard CEO, in a statement. “We’ve excelled by focusing on our core strengths in employer branding and talent recruitment, while at the same time continuing to innovate as the market evolves.”
“Bayard is a leader in the dynamic and evolving recruitment marketing space,” added Laura Held, partner at Shamrock Capital.
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