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Revlon has selected Young & Rubicam for its international agency of record assignment, excluding the United States and Canada. The win could be worth between $40 million and $60 million, according to several sources familiar with the review.
A Revlon executive confirmed Friday that Y&R had been tapped for the lucrative assignment. The move does not affect Revlon in-house shop Tarlow Advertising/N.Y, which handles advertising in North America. The Revlon executive said that Y&R will handle the client’s overseas media placement and buying.
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