Shades of "Dick' in Fallon's MTV Ads

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Channel’s First Off-Network Image Effort in 3 Years Follows a Review
NEW YORK-Four brothers live an isolated existence somewhere in the Scandinavian woods, untouched by modern life or personal hygiene. Their only contact with the outside world? MTV.
That’s the concept behind Fallon McElligott’s new image advertising-the client’s first in three years-for the cable channel, which breaks this week.
In each of the five spots, the hillbilly Jukka brothers watch MTV, often mimicking what they see.

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