SFX Becomes Clear Channel Entertainment

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NEW YORK–SFX, which was acquired by Clear Channel Worldwide 11 months ago, has changed its name to Clear Channel Entertainment, effective immediately. The change brings the various SFX divisions, including its musical, theatrical, family, multimedia, television and motor sports divisions under one brand name.

Brian Becker, chairman and CEO of Clear Channel Entertainment, said in a statement, “Formally adopting ‘Clear Channel’ as part of our name will help consumers and marketers more easily identify and understand the vast array of media and entertainment products, assets and resources available throughout Clear Channel Worldwide.

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