SFP Signs Pirozek

Dallas-based Sugar Film Production has named Sarah Pirozek director. In addition to representing SFP in the Southwest and Southeast, Pirozek will continue to manage her New York production company Dame Work. She has directed, produced and written national commercials for clients including Prudential, AT&T, Noxzema, Vaseline, Jergens, Procter & Gamble and BellSouth.