SFGT Positions UPHS as Medical Leader

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NEW YORK The University of Pennsylvania Health System this week launched a series of TV spots aimed at unifying previous efforts for its individual programs. The ads, by SFGT in Philadelphia, are tagged, “We see life ahead.”

Four broadcast ads, which debuted last weekend on NBC telecasts of the Summer Olympics, show family members and friends reuniting in an airport. While couples kiss and friends hug, a voiceover in the 60-second spot says, “We look at the world and we see what you see—life.

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